Michael Trautmann is the founder of NWMS GmbH, a consultant, trainer, coach and keynote speaker and has co-hosted the podcast “On the Way to New Work” for seven years. After studying business administration and completing a PhD in ecology-oriented marketing, he started his career at Bossard Consultants and held positions as Managing Director at Springer & Jacoby and Global CMO at Audi. In 2004, together with André Kemper, he founded the advertising agency kempertrautmann, which became thjnk AG. Michael is also co-founder of Hyrox, the world’s first fitness competition for everyone, which was recently voted one of the 50 most innovative companies in the world by Fast Company. He has received numerous awards for his work, such as “Man of the Year” (horizont), Top 40 under 40 in European Marketing, Global Newcomer Agency of the Year and LinkedIn Top Voice. In the more than 400 episodes of his podcast, he has spoken with business leaders, innovative thinkers and scientists (including Harvard, Stanford, INSEAD, St. Gallen) about the future of work. He is also co-author of the book “On the Way to New Work”, which was published in 2022 and became a bestseller. Since April 2024, he has also co-hosted the generational podcast “Zoomer meets Boomer” together with his son Oskar.
Photo: © Michael Trautmann (Apartimentum Studio Besau Marguerre)
