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Keynote Maarten Jamin, bs;bp, beim ersten WW - Work Culture Festival

The Future of Work is Shared: What’s Next for Co-working

Maarten Jamin challenges conventional co-working norms. Leveraging his diverse experience in retail and workplace design, he took a deep dive into the ever-changing co-working landscape. His keynote focused on the benefits and future of co-working. For him, the ‘Co-’ stands for much more than just collaboration, leading to new and significantly expanded forms of co-working.

To illustrate this, Maarten Jamin presented three very different types of co-working:

CORPORATE co-working, where companies move their headquarters to co-working spaces, with greater sustainability, flexibility and all-round appeal.

MULTI-TENANT co-working, where smaller office units or desks are rented to different companies or individuals, with shared meeting areas and services.

STAND-ALONE co-working spaces as a local offering.

He showed examples of how such stand-alone solutions can be combined into larger units with restaurants, shops, art and event spaces, etc., and which buildings are suitable for this. 

A detailed summary will be available in our newsroom in May 2025.

Impact

Life, Team and Impact – exploring the world of work together from three perspectives. For anyone who wants to be part of shaping the future.

Speakers Exhibitors Days Tracks

Team

The ‘team’ track explores how we can build communities to achieve goals together. Join our speakers and hosts on a journey towards a co-creative future.

Impact

The ‘impact’ track explores how we can increase our social impact and decrease our environmental impact. Join us in shaping a responsible and sustainable future.

Life

The ‘live’ track asks how we can improve people´s health and well-being. Together we will discuss one of the most important topics of our future working world.

Impact

Tobias Revell

Redefining Work: Five Stories from a Distant Future

WW - Work Culture Festival. Redefining Work: Five Scenarios for a Distant Future. Photo: IBA
Impact Oct 22 10:00
Birgit Gebhardt, Clemens Wasner

Knowledge on Demand: How Will AI Change How (and Where) We Work?

WW - Work Culture Festival. Knowledge on demand. Birgit Gebhardt and Clemens Wasner, Photo with illustrations by Signorinah
Impact Oct 22 15:30
H. Grempe, P. Bachmann, H. Steinbacher, Tobias Wilker

Developing the 2034 Office Concept: The Impact of AI and Technology

Developing the 2034 Office Concept @ WW - Work Culture Festival, © Laura Thiesbrummel, combine Consulting
Impact Oct 22 11:30
Bernd Hufnagl

Purposeful Thinking: How We Can Live and Work Better in a Digital World

Dr Bernd Hufnagl in the IBA Forum interview at the Work Culture Festival 2024, ©IBA
Impact Oct 22 10:45
T. Bisping, L. Kennedy, E. Eberhard, M. Jung

Employee retention: Between commitment and payment

Horváth & Partners @ Wherever Whenever – Work Culture Festival
Impact Oct 22 14:00
Sascha Lobo

Digitisation in the World of Work: Germany Needs an AI Boost

WW - Work Culture Festival: Sascha Lobo, ©IBA | Leading Minds
Impact Oct 22 11:30
Stephan Grünewald, Micheal Trautmann

Psychology of a Society Troubled by Uncertainty: The New Logic of Work

Impact Oct 22 14:45
Christian Beinke, Erkan Karakoç

Rethinking Workspaces: Strategic Advantages Due to Clever Interior Design

WW - Work Culture Festival: Speech Dark Horse, Photo: Dark Horse
Impact Oct 22 10:45
Maarten Jamin

The Future of Work is Shared: What’s Next for Co-working

Keynote Maarten Jamin, bs;bp, beim ersten WW - Work Culture Festival
Impact Oct 22 11:30
Bernd Fels

From NewWork to NewRegion: New Ways to Organize Office Work

Bernd Fels @ WW - Work Culture Festival, © Bernd Fels
Impact Oct 22 14:00
Oliver Mack, Michael Zgoll

Future Workspace Technologies: What’s Next?

WW - Work Culture Festival: Future Workspace Technologies with Oliver Mack and Michael Zgoll
Impact Oct 22 14:00
I. Burroni, M. Führ, J. Knudsen, A.Tisch, V. Wessels

EU-Project R‑evolve: Furniture Goes Circular, Start of a 4‑Years Sectoral Approach

WW - Work Culture Festival: R-evolve, Credit: IBA
Impact Oct 23 11:30
Axel Buether

Colour and Lighting Design: Impact on Wellbeing, Health and Work Motivation

Wherever Whenever - Work Culture Festival 2024: Prof. Dr. Axel Buether
Impact Oct 23 15:30
Andreas Loroch, Thorsten Heilig, Wolfram Sauer

Decision AI: How AI Is Changing the World of Work

Wherever Whenever - Work Culture Festival, Decision AI with Wolfram Sauer, Andreas Loroch und Thorsten Heilig, Foto: IBA
Impact Oct 23 10:45
K-U Schlegel, E Samaras, J A Brennig

Paths to Sustainability vs Greenwashing: Dos and Don’ts (Panel)

Wherever Whenever - Festival: TÜV Rheinland - Sustainability vs Greenwashing
Impact Oct 23 15:30
Birgit Gebhardt, Axel Buether

Spatial Perception: Where the Physical Office Still Needs to Catch up in its Offerings

Wherever Whenever - Work Culture Festival: Talk with Birgit Gebhardt and Prof Dr Axel Buether
Impact Oct 23 14:45
Heiner Hans

Good Lighting in Modern Office Concepts: Individual – Flexible – Sustainable

Wherever Whenever - Work Culture Festival: Heiner Hans
Impact Oct 23 14:00
Martin Führ

Sustainability: Eco-design regulations and chemicals in products and process

Wherever Whenever - Festival: Prof Dr Martin Fuehr, image on basis of -strizh-/iStock
Impact Oct 23 14:45
Teddy Tewelde, Fetsum Sebhat, Thorsten Giersch

Future Skills: What Changes are Needed in Both Education and Work to Help Shape the Future World

Wherever Whenever - Festival: Teddy Tewelde, Fetsum Sebhat - Future Skills
Impact Oct 23 15:30
Valeria Segovia

Future Office: Inside-Out

Wherever Whenever - Work Culture Festival, Keynote: Valeria Segovia, Credit: ​​​​​​​Gensler
Impact Oct 24 10:45
Uli Blum

The Power of Data: How AI Transforms Workplace Design

Wherever Whenever - Work Culture Festival, Visualisierung: © Uli Blum
Impact Oct 24 14:45
Vaughn Tan

Embracing Uncertainty: Designing Teams and Businesses to do Innovation Work

WW - Work Culture Festival. Learning from Chefs. Foto: © RossHelen/iStock
Impact Oct 24 10:00
D. Winzer, S. Ayoub, D. Reicherts, M. Jung

Corporate box packing: Between New Ways of Working and Efficient Relocation Management

Horváth & Partners @ Wherever Whenever – Work Culture Festival
Impact Oct 24 11:30
Tobias Baur, Katrin Mercsanits, Michael Wiebelt

Corporate Development and Corporate Space: How Can it be Recognised and Used Positively?

Wherever Whenever - Work Culture Festival: Corporat Development and Corporat Rooms, Talk by moocon, Credit: Thomas Schäkel, Koelnmesse
Impact Oct 24 14:45
Sven Brookhuis

The Future Workplace: From Linear Space to Circular Service

WW - Work Culture Festival. Future Workplace. Photo: Entweder, Sven Brookhuis
Impact Oct 25 10:00
Nicola Bramkamp, Julia Wedlich, Berthold Pott

A Change of Perspective: Leadership and Leading in Complex Situations [Talk]

WW - Work Culture Festival - Nicola Bramkamp, Foto: ©Sarah Rauch
Impact Oct 25 10:45
Remi Versteeg

The Future Workplace: From Functionality to Identity-Driven Design

WW - Work Culture Festival. The Future Workplace with Remi Versteeg. Foto: © Reinier van der Aart
Impact Oct 25 11:30
Ursula Hertewich, Peter Tauber

The Value of Work: The Courage to Break New Ground

WW-WorkCultureFestival: Ursula Hertewich und Peter Tauber
Impact Oct 25 11:30
Sascha Lindner

No choice: Why all companies need to embrace change

Horváth & Partners @ Wherever Whenever – Work Culture Festival
Impact Oct 25 10:00
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