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WW - Work Culture Festival - Berthold Pott, Julia Wedlich and Nicola Bramkamp, Photo: © IBA

Whenever, Wherever — We’re Meant to be Together: Why Art and Work Belong Together

In a representative survey* on art in the workplace, around 60% of respondents said that art in the office made them happier and more productive at work.

Nicola Bramkamp is a curator. Through her agency SAVE THE WORLD, she uses artistic means to communicate complex issues related to sustainability. To do so, she brings together artists and experts. At the Wherever/Whenever — Work Culture Festival, Nicola Bramkamp spoke with Julia Wedlich, art curator at Kienbaum Consultants International, and Berthold Pott, gallery owner and member of the New Art Dealers Alliance (NADA), about how art can have a lasting positive influence on work.

Bramkamp, Pott and Wedlich shared their personal experiences with the audience. Julia Wedlich, for example, was convinced that when it comes to art in companies, it’s not so much a question of the perfect match, but rather of having the courage to openly show one’s personal interests as an entrepreneur or manager and, in certain circumstances, to make oneself vulnerable. She sees this as opening up space for employees. Berthold Pott reported on artists’ great willingness to work with companies. This applies not only to commissioned art, but also to interactive formats of exchange between employees and artists, which can be used as an initial spark for creative processes.

Excerpts from the panel discussion are available in the IBA Forum Newsroom.

* Survey conducted by OnePoll on behalf of Viking.

Photo: © IBA

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