Why is it strategically important for a company like VW to make the brand tangible both internally and externally? What influence does brand experience have on the impact of locations? How can brand values be communicated and brought to life in the working environment? What role do spaces play in strengthening the emotional bond with the company? These were the questions addressed by the Drees & Sommer panel moderated by Verena Hilgenstock.
It was four days packed with a top-class programme! Here you will find videos and links with short summaries of the presentations, discussion panels, workshops and experience rooms. Just click on the link!
