About Markt und Mittelstand – The Guide for Decision-Makers

Markt und Mittelstand is Germany’s most widely read and practical magazine for executives in small and medium-sized enterprises, reaching approximately 230,000 decision-makers per issue. This B2B publication is known for providing pragmatic tips that help in everyday business. The editorial team sees itself as a connecting link between those who support small and medium-sized businesses and the more than three million companies ranging from micro-enterprises to billion-dollar family-owned corporations. Thematically, we focus on the key challenges facing these businesses: human resources, AI transformation, succession planning, new leadership, finance, liquidity management, taxes & legal matters—or, in short: We want to help companies become more resilient and grow amid change. Editor-in-Chief Thorsten Giersch spent 19 years at Handelsblatt and n‑tv, and has also served as a managing director himself. He sees himself as a networker and aims to connect executives with those who can help businesses in these times of change.

Digital:
For Markt und Mittelstand, “digital” means offering value to small and medium-sized businesses in every conceivable way: via newsletters, videos, or webinars, through three podcast formats, and of course on the website, where everything comes together. The articles offer both important current information and timelessly relevant advice. All free of charge, by the way. Guest contributions from industry professionals ensure a strong connection to the business world.

The editorial team provides useful coverage on the website www.marktundmittelstand.de of the latest developments in the areas of “Strategy & Human Resources,” “Customers & Markets,” “Finance,” and “Production & Technology.” This allows business owners to quickly and easily access information on current trends and developments in the SME sector. At the same time, the topic pages offer in-depth insights into specific aspects of business, thereby supporting small and medium-sized business owners in their strategic and operational decisions.

The Sections:

STRATEGY & HUMAN RESOURCES
Here you’ll find everything you need to know about adapting and expanding your business model. We highlight developments in the field of M&A and offer practical tips for optimizing the value chain. Our articles also address HR topics relevant to small and medium-sized businesses, such as solutions to the shortage of skilled workers.

CUSTOMERS & MARKETS
In the Customers and Markets section, we outline the market opportunities as well as the challenges in the growth markets of Asia, Latin America, and Africa. This section also offers suggestions for increasing sales efficiency and explores the unique aspects of B2B marketing in the age of AI and social media.

FINANCE
This section provides information on financing growth plans and offers important guidance on financial reporting, accounting, and tax issues. You will also find articles on alternative financing instruments, current developments in the credit sector, offerings from fintech companies, and relevant case law.

PRODUCTION & TECHNOLOGY
Production is the core business of small and medium-sized enterprises. In this section, you will therefore find practical guidance on new production technologies, opportunities for efficiency gains through networking, process management, and procurement and logistics. IT and telecommunications are further focal points. Additionally, trends in the management of commercial and passenger vehicle fleets are integral parts of this section.