Inspiration for shaping the world of work

Haufe’s *Personalmagazin* is the market-leading, independent specialist publication on shaping the world of work in German-speaking countries. For over 25 years, the editorial team has been analysing the key trends in management, technology and human resources. The magazine is aimed at specialists and managers who want to actively improve the world of work.

The range of topics extends from human resources management through leadership and health to employment law. Experts from large corporations, SMEs and start-ups provide insights into innovative projects and forward-looking business practices. Up-to-date studies and in-depth analyses form the basis for better decisions and sustainable business success.

New Ways of Working: In-depth Analysis and Strategic Perspectives

Through special publications such as “New Ways of Working” and its ongoing coverage – online, in print and on social media – *Personalmagazin* tracks the profound transformation that flexible and location-independent working models have brought about within organisations. Workplace design, architecture and the impact of spatial concepts on collaboration and innovation are covered, as is the strategic development of corporate culture and leadership.

After all, the way and where people work has changed fundamentally – and this presents HR managers, executives and organisations alike with new questions: How must offices and workplaces be reimagined so that they facilitate interaction, creativity and focused work in equal measure? How can leadership and productive collaboration succeed when teams are no longer in the same place every day? The magazine takes a critical look at these developments, highlights strategic approaches and provides guidance in a world of work undergoing radical change.

Reach, media diversity and guidance for the HR sector

With the highest circulation of any HR magazine in Germany, an award-winning digital edition and the online portal with the widest reach (haufe.de/personal), *Personalmagazin* sets the standard within the HR community. Its multimedia presence – print, e‑paper, app, newsletter and daily LinkedIn feed – ensures that readers can access relevant content anytime, anywhere.

Furthermore, the magazine shapes the industry through prestigious awards: every two years, the “40 leading HR minds” are honoured, and annually the “CHRO of the Year” – both awards are regarded as key benchmarks for the entire HR community. Having itself been named “Trade Publication of the Year” on multiple occasions, Personalmagazin thus not only promotes dialogue but actively drives the further development of the industry.