The editorial team sees itself, on the one hand, as a bridge between those who support small and medium-sized enterprises and the more than three million businesses ranging from micro-enterprises to family-owned groups worth billions. In terms of content, *Markt und Mittelstand* focuses on the key challenges facing businesses: human resources, AI transformation, succession planning, new leadership, finance, liquidity management, tax and legal matters – or, in short: The magazine aims to help companies become more resilient and grow amidst change. Editor-in-chief Thorsten Giersch spent 19 years at Handelsblatt and n‑tv, and has also served as a managing director himself. He sees himself as a networker and aims to connect executives with those who can help businesses navigate these times of change.

In the HR sector, Haufe offers a wide range of software solutions – from reference and document management systems and digital personnel files to modern solutions for time and attendance tracking and staff scheduling.​

TÜV Rheinland LGA Products supports manufacturers, designers and operators by providing impartial testing, inspection and certification (TIC) services for office and contract furniture, as well as technical equipment. The focus is on the requirements of modern working environments: flexible use, denser layouts, more technology in the workplace, and rising expectations regarding health, comfort and sustainability.

The Munich-based company is one of the leading providers in the field of corporate health and aims to integrate health and exercise more closely into everyday working life. With EGYM Wellpass, employees gain access to a wide network of fitness and health services. Companies are increasingly using these services as part of their health and employer strategies. The partnership also underscores a central theme of the festival: the future of work is not shaped solely by technology, physical spaces or organisational structures. People themselves are just as crucial – as are the conditions that enable health, productivity and long-term wellbeing.

At the Wherever Whenever – Work Culture Festival 2026, newen will bring this perspective to the discussion on the future of the workplace. The focus will be on issues relating to resource conservation, circularity and the responsible use of furnishings and equipment.