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Purposeful Thinking: How We Can Live and Work Better in a Digital World

We’re still living with old brains in a new world. In terms of evolutionary biology, survival meant falling back on stereotypes, storing up calories, and trusting new knowledge less than what we have already heard. In late-modern Western societies, this tends to make us hostile to the future, overweight, and less open to the world. We can override this programming, but it’s just more strenuous for our brains, a “human resource” that is being increasingly overloaded in a complex world.

At the Work Culture Festival 2024, Dr Bernd Hufnagl explained how the human brain copes with new challenges. He explained how we perceive our environment, how our self-perception differs from the perception of others and gave tips on how to activate our positive energies. 

After his presentation, Bernd Hufnagl summarised parts of his talk in an interview (see the video above).

[Language: German]

Photo: © Bernd Hufnagl

Impact

We had four days of high quality events! Short summaries of talks, panels, workshops and interactive exhibits will be posted here step by step. Just click on!

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Bernd Hufnagl

Purposeful Thinking: How We Can Live and Work Better in a Digital World

Sascha Lobo

Digitisation in the World of Work: Germany Needs an AI Boost

Sophie Kleber

Harnessing AI: How Intelligent Ambiences Can Boost Productivity and Wellbeing at Work

Alexander Fehre

The Future Workplace: From Office to Living Space

Marie Stafford

Emotioneering the Workplace: How to Bring Joy, Magic and Wonder to the Office

Christian Beinke, Erkan Karakoç

Rethinking Workspaces: Strategic Advantages Due to Clever Interior Design

H. Grempe, P. Bachmann, H. Steinbacher, Tobias Wilker

Developing the 2034 Office Concept: The Impact of AI and Technology

Bernd Fels

From NewWork to NewRegion: New Ways to Organize Office Work

David Hillmer

Workshop: Thinking with your hands – Understanding the future of work with Lego® Serious Play®

Exhibition (9:00 - 18:00)

Rewire: New Work Modes

Exhibition (9:00 - 18:00)

Unfair: Art in a Changing World of Work

Street Art Event (9:00 - 18:00)

REISS: Art meets Innovation

Tobias Revell

Redefining Work: Five Stories from a Distant Future

Claude Dutson

Engineering Serendipity: Collaboration and Creativity in the Architecture of Silicon Valley

Maarten Jamin

The Future of Work is Shared: What’s Next for Co-working

Oliver Mack, Michael Zgoll

Future Workspace Technologies: What’s Next?

Stephan Grünewald, Micheal Trautmann

Psychology of a Society Troubled by Uncertainty: The New Logic of Work

Birgit Gebhardt, Clemens Wasner

Knowledge on Demand: How Will AI Change How (and Where) We Work?

Daniela Heine, Andreas Stieglbauer

Public Administration: New Workplace Concepts on the Test Bench in Metropolitan Regions

Susanne Brandherm, Sabine Krumrey

Lifestyle Office: The place-to-be in transition

T. Bisping, L. Kennedy, E. Eberhard, M. Jung

Employee retention: Between commitment and payment

Thomas Breyer-Mayländer

Work Culture: Corporate Culture as a Success Factor in the Transformation Process

VR Experience (9:00 - 18:00)

Dive into a New Dimension: The Interstuhl VR Experience

Carolina Meseguer Girbés @ König + Neurath

Design for Tomorrow’s World of Work: Innovation Through Co-operation

Georgis Tesfamariam @ König + Neurath

‘New Spaces’ as Enablers on the Way to New Working Environments

Georg Frech @ König + Neurath

Employer Attractiveness and Work Culture – Recognise, Evaluate and Develop!

22 October 2024

VR Experience (9:00 - 18:00)

Dive into a New Dimension: The Interstuhl VR Experience

Wherever Whenever - Work Culture Festival: Interstuhl - VR Experience
Oct 22 10:00
Exhibition (9:00 - 18:00)

Rewire: New Work Modes

Rewire: New Work Mode. Design Exhibition at Wherever Whenever - Work Culture Festival
Oct 22 10:00
Exhibition (9:00 - 18:00)

Unfair: Art in a Changing World of Work

Unfair: Art in a Changing World of Work. Exhibition at Wherever Whenever - Work Culture Festival, Bild: ©IBA
Oct 22 11:15
Tobias Revell

Redefining Work: Five Stories from a Distant Future

WW - Work Culture Festival. Redefining Work: Five Scenarios for a Distant Future. Photo: IBA
Impact Oct 22 10:00
Bernd Hufnagl

Purposeful Thinking: How We Can Live and Work Better in a Digital World

Dr Bernd Hufnagl in the IBA Forum interview at the Work Culture Festival 2024, ©IBA
Impact Oct 22 10:45
Daniela Heine, Andreas Stieglbauer

Public Administration: New Workplace Concepts on the Test Bench in Metropolitan Regions

Wherever Whenever - Work Culture Festival: Die öffentliche Verwaltung, @ Drees & Sommer, © gradyreese – gettyimages | Drees & Sommer
Life Oct 22 10:45
Christian Beinke, Erkan Karakoç

Rethinking Workspaces: Strategic Advantages Due to Clever Interior Design

WW - Work Culture Festival: Speech Dark Horse, Photo: Dark Horse
Impact Oct 22 10:45
Claude Dutson

Engineering Serendipity: Collaboration and Creativity in the Architecture of Silicon Valley

Claude Dutson - Work Culture Festival 2024, ©IBA
Team Oct 22 10:45
Carolina Meseguer Girbés @ König + Neurath

Design for Tomorrow’s World of Work: Innovation Through Co-operation

© König + Neurath
Oct 22 11:00
Maarten Jamin

The Future of Work is Shared: What’s Next for Co-working

Keynote Maarten Jamin, bs;bp, beim ersten WW - Work Culture Festival
Impact Oct 22 11:30
Sascha Lobo

Digitisation in the World of Work: Germany Needs an AI Boost

WW - Work Culture Festival: Sascha Lobo, ©IBA | Leading Minds
Impact Oct 22 11:30
Susanne Brandherm, Sabine Krumrey

Lifestyle Office: The place-to-be in transition

WW - Work Culture Festival: Susanne Brandherm, Sabine Krumrey, © Patrick Lipke
Life Oct 22 11:30
H. Grempe, P. Bachmann, H. Steinbacher, Tobias Wilker

Developing the 2034 Office Concept: The Impact of AI and Technology

Developing the 2034 Office Concept @ WW - Work Culture Festival, © Laura Thiesbrummel, combine Consulting
Impact Oct 22 11:30
Street Art Event (9:00 - 18:00)

REISS: Art meets Innovation

Wherever Whenever - Work Culture Festival: REISS: Art meets Innovation
Oct 22 12:30
T. Bisping, L. Kennedy, E. Eberhard, M. Jung

Employee retention: Between commitment and payment

Horváth & Partners @ Wherever Whenever – Work Culture Festival
Impact Oct 22 14:00
Sophie Kleber

Harnessing AI: How Intelligent Ambiences Can Boost Productivity and Wellbeing at Work

WW - Work Culture Festival 2024: Sophie Kleber, Photo: @IBA
Life Oct 22 14:00
Georgis Tesfamariam @ König + Neurath

‘New Spaces’ as Enablers on the Way to New Working Environments

© König + Neurath
Oct 22 14:00
Bernd Fels

From NewWork to NewRegion: New Ways to Organize Office Work

Bernd Fels @ WW - Work Culture Festival, © Bernd Fels
Impact Oct 22 14:00
Oliver Mack, Michael Zgoll

Future Workspace Technologies: What’s Next?

WW - Work Culture Festival: Future Workspace Technologies with Oliver Mack and Michael Zgoll
Impact Oct 22 14:00
David Hillmer

Workshop: Thinking with your hands – Understanding the future of work with Lego® Serious Play®

WW - Work Culture Festival, Lego® Serious Play®, Credit: David Hillmer
Team Oct 22 14:45
Stephan Grünewald, Micheal Trautmann

Psychology of a Society Troubled by Uncertainty: The New Logic of Work

Impact Oct 22 14:45
Thomas Breyer-Mayländer

Work Culture: Corporate Culture as a Success Factor in the Transformation Process

WW - Work Culture Festival. Transformation Processes. Photo: ©Pekic/iStock
Team Oct 22 14:45
Alexander Fehre

The Future Workplace: From Office to Living Space

WW - Work Culture Festival. Workplace of the Future by Alexander Fehre. Photo: IBA
Life Oct 22 14:45
Marie Stafford

Emotioneering the Workplace: How to Bring Joy, Magic and Wonder to the Office

WW - Work Culture Festival. Marie Stafford
Life Oct 22 15:30
Birgit Gebhardt, Clemens Wasner

Knowledge on Demand: How Will AI Change How (and Where) We Work?

WW - Work Culture Festival. Knowledge on demand. Birgit Gebhardt and Clemens Wasner, Photo with illustrations by Signorinah
Impact Oct 22 15:30
Georg Frech @ König + Neurath

Employer Attractiveness and Work Culture – Recognise, Evaluate and Develop!

© König + Neurath
Oct 22 15:30
Save the date Work Culture Festival 2026