In 2006 the author and digital expert Sascha Lobo published a book entitled Wir nennen es Arbeit. Die digitale Boheme oder: Intelligentes Leben jenseits der Festanstellung (We call it work. The digital bohemian or: intelligent life beyond permanent employment) in which he paved the way for New Work and a New Culture. In 2024, he explains the next stage of emancipation from work: In his keynote for the first Work Culture Festival on 22 October 2024 in Cologne, Sascha Lobo talked about the future of work with AI. He highlighted past failures, the skills needed and the opportunities ahead, recommending that the audience create a new culture in their organisations – a ‘culture of forward-looking failure’.
Photo: IBA
