Work Culture Festival 2026: Design that Pulls: Turning Workplace Experience into Attraction, Photo: © Henri Juvonen

Oct 28 15:45 Hall 6, Theatre Empowered Experience

Design that Pulls: Turning Workplace Experience into Attraction

In a hybrid world, the office must compete with home, cafés, and third places. The most successful workplaces are those that actively pull people in through experience, identity, and meaningful interaction. Drawing on global workplace research, award‑winning projects, and corporate strategy, this panel explores what truly motivates employees to come together physically and how design decisions translate research insights into spaces people want to use.

Photo: © Henri Juvonen

Presentation language: English

Participants

Close

Four days. Lots of highlights. And that’s just the start.

The programme is constantly expanding with new talks, panel discussions, workshops and interactive spaces.

News Speaker Program Exibitors Partners

de / en

Tuesday Oct 27 Wednesday Oct 28 Thursday Oct 29 Friday Oct 30

Hall 6

Theatre

What Companies and Businesses Can Learn from Formula 1

Formula One Legend, TV Expert & Multi-Entrepreneur

What Makes People Thrive: Lessons from the World’s Best Workplaces

Chief Insights & Research Officer at Leesman

The Office as an Innovation Lab: AI Is Transforming Innovation Processes and the Places Where They Happen

Trend expert and futurologist

Partner Strive Studio

From Noise to Insight: What the World’s Workplaces Are Really Telling Us

Principal and Regional Client Relationships Leader at Gensler

Inside HERE: Creating One of the World’s Top-Rated Workplaces

Workplace Project Manager at JetBrains

Founder and Director of Ditt Officemakers

Interior Architect at Ditt Officemakers

Design that Pulls: Turning Workplace Experience into Attraction

Workplace Project Manager at JetBrains

Principal and Regional Client Relationships Leader at Gensler

Chief Insights & Research Officer at Leesman

Board Stage

Office organization in the context of AI and MI

Pioneering Thinker and Co-founder of if5 and if5design

Leading the Green Transformation together with the Right Material Partner

Senior Specialist Industrial Design at the BASF Creation Center

Strategic Marketing and Sustainability Manager at BASF

Others

What Companies and Businesses Can Learn from Formula 1

Ralf Schumacher

Work Culture Festival 2026: What Companies and Businesses Can Learn from Formula 1, Photo: © Leading Minds

What Makes People Thrive: Lessons from the World’s Best Workplaces

Dr Peggie Rothe

Work Culture Festival 2026: What Makes People Thrive: Lessons from the World’s Best Workplaces, Dr Peggie Rothe, Photo: © Henri Juvonen

The Office as an Innovation Lab: AI Is Transforming Innovation Processes and the Places Where They Happen

Birgit Gebhardt, Semih Aridogan & Falko Eschenlohr

Work Culture Festival 2026: INNOVATE – The Office as an Innovation Lab, Photo: © Birgit Gebhardt

From Noise to Insight: What the World’s Workplaces Are Really Telling Us

Philip Tidd

Work Culture Festival 2026: From Noise to Insight: What the World’s Workplaces Are Really Telling Us, Photo: © Philip Tidd

Inside HERE: Creating One of the World’s Top-Rated Workplaces

Eve Wilkinson-Bell, Mattijs Kaak & Sónia Cunha

Work Culture Festival 2026: Inside HERE: Creating One of the World’s Top-Rated Workplaces, Photo: © Sónia Cunha

Design that Pulls: Turning Workplace Experience into Attraction

Dr Peggie Rothe, Philip Tidd, Eve Wilkinson-Bell, Selina Anttinen

Work Culture Festival 2026: Design that Pulls: Turning Workplace Experience into Attraction, Photo: © Henri Juvonen

Office organization in the context of AI and MI

Bernd Fels

Work Culture Festival 2026: Büroorganisation im Kontext von KI und MI, Photo: © Bernd Fels

Leading the Green Transformation together with the Right Material Partner

Eve von Traitteur & Wiebke Speckels

Work Culture Festival 2026: Leading the Green Transformation together with the Right Material Partner, Photo: © Wiebke Speckels

Save the date WW – Work Culture Festival 2026