Work Culture Festival 2026: INNOVATE – The Office as an Innovation Lab,  Photo: © Birgit Gebhardt

The Office as an Innovation Lab: AI Is Transforming Innovation Processes and the Places Where They Happen

Artificial intelligence is fundamentally reshaping the division of labor between humans and machines within innovation processes. While AI brings speed, diversity, and new perspectives to design thinking, implicit knowledge, empathy, and decision-making remain essential human strengths.

At the same time, AI is accelerating coordination between research and manufacturing and changing collaboration from the first idea to large-scale implementation. What does this mean for the places where innovation happens?

As digital twins, physical AI, and generative AI increasingly enter research and development, new questions arise around the spaces and forms of collaboration needed for the innovation office of the future. These questions will be discussed by Semih Aridogan, Falko Eschenlohr, and futurist Birgit Gebhardt.

 Photo: © Birgit Gebhardt

Presentation language: German

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Four days. Lots of highlights. And that’s just the start.

The programme is constantly expanding with new talks, panel discussions, workshops and interactive spaces.

Ralf Schumacher

What Companies and Businesses Can Learn from Formula 1

Dr Peggie Rothe

What Makes People Thrive: Lessons from the World’s Best Workplaces

Birgit Gebhardt, Semih Aridogan & Falko Eschenlohr

The Office as an Innovation Lab: AI Is Transforming Innovation Processes and the Places Where They Happen

Philip Tidd

From Noise to Insight: What the World’s Workplaces Are Really Telling Us

Eve Wilkinson-Bell, Mattijs Kaak & Sónia Cunha

Inside HERE: Creating One of the World’s Top-Rated Workplaces

Dr Peggie Rothe, Philip Tidd, Eve Wilkinson-Bell, Selina Anttinen

Design that Pulls: Turning Workplace Experience into Attraction

Bernd Fels

Office organization in the context of AI and MI

Eve von Traitteur & Wiebke Speckels

Leading the Green Transformation together with the Right Material Partner

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