Over the next ten years, 30% more workers will retire than will enter the labour market. At the same time, Generation Z is emerging as the target group with the highest spending power. This means that the younger generation knows its value and demands its price. But what do they value?
Entrepreneur, actress and Gen Z representative Yaël Meier gave the audience an insight into the world of Generation Z (the future) in her keynote speech. She revealed what motivates the next generation of employees, what they value and why not everything commonly attributed to Generation Z is necessarily bad. Most importantly, Yaël Meier provided practical tips on how to recruit, motivate and retain the younger generation. And she had a message for all those who are in positions of leadership: young people want to take on responsibility.
A detailed summary of this exciting keynote will be available in the IIBA Forum Newsroom from June 2025.
Photo: © IBA
