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Wherever Whenever - Work Culture Festival, Speech: Jette Hopp, Credit: ​​​​​​​Snøhetta

Starchitecture Without Starchitects: How to Create Work Environments That Foster Collective Excellence

“I envision a future where architecture thrives through collective creativity to shape environments that prioritise teamwork, innovation, and sustainability. At the Work Culture Festival at ORGATEC, we will look into the workplace of tomorrow, where the complex challenges of our times—climate change, shifting demographics, and societal transformation— inspire and demand collaborative solutions and a commitment to shared excellence.”

In her talk, Jette Hopp ventures beyond traditional architectural paradigms, advocating for a collective approach to innovative and inclusive design. Hopp argues that the complex challenges of our times—climate change, shifting demographics, and societal transformation—require a collaborative and adaptable work culture. Through this perspective, she explores how prioritising teamwork over individual accolades not only fosters creativity but also generates more impactful, sustainable solutions. Attendees will gain insight into cultivating such cultures within their organisations, paving the way for a future where architecture is an achievement of collective excellence.

Photo: © Snøhetta

 

Four days packed with a top-class programme is waiting for you! Information on more lectures, panel discussions, workshops and experience rooms will follow shortly!

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