The IBA Marketing Working Group aims to strengthen the branding and communication efforts of member companies through exchange and strategic impetus. A particular focus is on actively helping to shape the Wherever, Whenever – Work Culture Festival as part of ORGATEC.

The IBA Marketing Working Group stands for networking, inspiration and information. Twice a year, the marketing managers of the member companies meet to exchange ideas, gain inspiration from specialist presentations and discuss current trends and industry developments.

A particular focus is placed on helping to organise the Wherever, Whenever – Work Culture Festival, which takes place every two years as part of ORGATEC in Cologne.

The IBA Marketing Working Group consists of a permanent working group; there are no other sub-groups or committees. It meets twice a year and forms the central platform for exchange, coordination and cooperation within the association.

In addition to current marketing topics, the focus is on conceptual involvement in the Wherever Whenever – Work Culture Festival.

Working Group Login

Chair: Alexandra Haller (Industrieverband Büro und Arbeitswelt e. V.)